The Transition from email to SMS service in Australia

Did you know that 66 percent of the world's population is showing signs of nomophobia, fear of being without their phone? We're a generation of addicts on the move. The first thing we grab when we wake up is often our mobile phones and the last thing we see before we fall asleep.

With nearly +5B of users worldwide, mobile phones have become one of the most powerful tools for marketing and communication. They offer consumers immediate access, regardless of time and area. Sending individual text messages to countless numbers of consumers, however, is time-consuming and can be a tiresome procedure for companies wanting to tap into the power of this direct channel medium. The best use of email to SMS service is to alert people when you need to share time-sensitive information. Unlike the slow pick-up of email, SMS is read almost immediately with 90% of them read in 90 seconds.

Get to know your target market

Similar to any other marketing channel, your target audience should be studied with a view to understanding their needs and wishes, and what will help attract them to your product or service. It will also help you to determine if you have chosen the right target market for your bulk SMS service and what content will appear to be most valuable to the recipient.

Classify your target market into different customer groups based on age, gender, location, past purchases, interests, etc. For example, let's say you're a retail store that offers a free lipstick promotion with a purchase of more than $AUD30. You would send the majority of bulk SMS to women, as the response rate from men would likely below.

Wrapping Up

Business or not, there are limitless ways you can use email to SMS services which can help you gain advantages over your competitors in Australia. SMS Solutions in Australia can be cost-effective when measured against reach, initial investment and long-term ROI.