Did you know that 66 percent of the world's population is showing signs of nomophobia, fear of being without their phone? We're a generation of addicts on the move. The first thing we grab when we wake up is often our mobile phones and the last thing we see before we fall asleep. With nearly +5B of users worldwide, mobile phones have become one of the most powerful tools for marketing and communication. They offer consumers immediate access, regardless of time and area. Sending individual text messages to countless numbers of consumers, however, is time-consuming and can be a tiresome procedure for companies wanting to tap into the power of this direct channel medium. The best use of email to SMS service is to alert people when you need to share time-sensitive information. Unlike the slow pick-up of email, SMS is read almost immediately with 90% of them read in 90 seconds. Get to know your target market Similar to any other marketing channel, your target audience should be stu...