Are your patients or customers missing their appointments? Are you having a hard time sending a reminder to your consumers? Have you tried sending out appointment SMS messages? People tend to trust SMS more than other forms of communication because of how protective they are of their phone numbers. Each time a person receives a text message, they know they have opted to hear from the sender. Here are three tips to help you create effective appointment SMS messages: 1. Timing is Everything Getting the timing right is everything when you want to remind people of their appointments. You could give them a reminder 24 hours prior to their appointment, or depending on your industry, choose the appropriate time. For example, a 10 a.m. reminder works best for same-day dinner bookings. On the other hand, for healthcare appointments, a 6 PM reminder the night before might seem more appropriate. 2. Ask For a Response Call-to-Actions entice customers to take action and get started. They aid in rem...