Studies reveal that the average smartphone user checks their phone 63 times daily, which is how we are addicted to smartphones. Thus, it is essential to have a robust mobile marketing strategy; hence, let’s have a look at some of the powerful benefits of mobile marketing that you simply can’t ignore. Cost-effectiveness Mobile marketing is very cost-effective compared to Print, TV, and outdoor marketing methods. Since mobile marketing offers a variety of communication channels, you can pick and choose the ones that fit your budget. Mobile Personalisation As a marketer, you already know that messages that are personalised have a greater chance of recalling and making consumers take action. People prefer content and ads tailored to their personal interests, which is how mobile marketing excels in this attribute. Immediacy When your online marketing messages are sent to desktops or laptops, consumers may not get the chance to see them. But with a smartphone, consumer behaviour is differen...