Modern businesses are focusing on digital marketing to boost their businesses. It’s an effective way to reach millions of customers, generate engagement, and then turn them into leads and actual sales. In recent times, social media marketing has been triggered by Facebook, Twitter, Instagram, and many more platforms. However, SMS is a highly effective way of engaging customers with your products and services, which undoubtedly offers higher returns on investment.  Stay Connected with Your Audience Using SMS Marketing On average it is observed that almost 85% of customers prefer receiving information by text instead of phone calls or email. Customers are more likely to open text messages than emails. Most customers will open and read text messages whereas there is only a 20% open rate with emails. Sending text messages will help you to stay connected with the audience, and build brand loyalty which strengthens relationships with customers regularly. Use Personal Data for Tailored Te...